--- title: E-Planning - Blog | CTV description: CTV | Explore the best-in-class programmatic solutions perfectly made for publishers and buyers. Visit our blog to learn about the latest trends in the industry. --- [Skip to content](https://trends.e-planning.net/blog/tag/ctv#main-content) [![Logo - E-Planning - White](https://trends.e-planning.net/hubfs/Logo%20-%20E-Planning%20-%20White.svg)](https://www.e-planning.net/) - Solutions Show submenu for Solutions - [For Publishers](https://trends.e-planning.net/for-publishers.html) - [For Buyers](https://trends.e-planning.net/for-buyers.html) - Resources Show submenu for Resources - [Blog](https://trends.e-planning.net/blog) - [Events](https://trends.e-planning.net/events.html) - [Success Stories](https://case-studies.e-planning.net/our-clients) - [About](https://trends.e-planning.net/company.html) - [Contact](https://trends.e-planning.net/contact.html) - [Sign In](https://trends.e-planning.net/login.html) Open main navigation Close main navigation - Solutions Show submenu for Solutions - [For Publishers](https://trends.e-planning.net/for-publishers.html) - [For Buyers](https://trends.e-planning.net/for-buyers.html) - Resources Show submenu for Resources - [Blog](https://trends.e-planning.net/blog) - [Events](https://trends.e-planning.net/events.html) - [Success Stories](https://case-studies.e-planning.net/our-clients) - [About](https://trends.e-planning.net/company.html) - [Contact](https://trends.e-planning.net/contact.html) - [Sign In](https://trends.e-planning.net/login.html) - [Sign Up](https://www2.e-planning.net/signup) [Sign Up](https://www2.e-planning.net/signup) # Blog Lorem ipsum dolor sit amet, consectetur adipiscing elit. [![](https://trends.e-planning.net/hubfs/new%20advantage%20ctv%20inapp.png)](https://trends.e-planning.net/blog/trust-new-advantage-ctv-inapp) ## [Why is trust the new advantage in CTV and In-App](https://trends.e-planning.net/blog/trust-new-advantage-ctv-inapp) As ad spend shifts away from the open web, transparency, security and curated supply are becoming st... [Read more](https://trends.e-planning.net/blog/trust-new-advantage-ctv-inapp) [![](https://trends.e-planning.net/hubfs/unnamed%20(1)-1.jpg)](https://trends.e-planning.net/blog/smart-curation-in-ctv-turning-fragmentation-into-competitive-advantage) ## [Smart Curation in CTV: Turning Fragmentation into Competitive Advantage](https://trends.e-planning.net/blog/smart-curation-in-ctv-turning-fragmentation-into-competitive-advantage) In today’s global Connected TV (CTV) marketplace, scale is the most valuable currency. Yet, for adve... [Read more](https://trends.e-planning.net/blog/smart-curation-in-ctv-turning-fragmentation-into-competitive-advantage) [![](https://trends.e-planning.net/hubfs/Gemini_Generated_Image_3y4bgf3y4bgf3y4b.png)](https://trends.e-planning.net/blog/why-the-openrtb-content-object-is-transforming-connected-tv) ## [Why the OpenRTB Content Object Is Transforming Connected TV](https://trends.e-planning.net/blog/why-the-openrtb-content-object-is-transforming-connected-tv) As programmatic technology continues to expand into the TV ecosystem, the OpenRTB Content Object has... [Read more](https://trends.e-planning.net/blog/why-the-openrtb-content-object-is-transforming-connected-tv) [![](https://trends.e-planning.net/hubfs/Programmatic%20Strategies%20for%20Brands%20During%20the%20NBA%20Finals-2.jpg)](https://trends.e-planning.net/blog/programmatic-strategies-for-brands-during-the-nba-finals) ## [Programmatic Strategies for Brands During the NBA Finals](https://trends.e-planning.net/blog/programmatic-strategies-for-brands-during-the-nba-finals) The NBA Finals are more than a sports championship—they’re a worldwide media event. With fans watchi... [Read more](https://trends.e-planning.net/blog/programmatic-strategies-for-brands-during-the-nba-finals) [![](https://trends.e-planning.net/hubfs/CTV%E2%80%99s%20Global%20Takeover%20Why%20International%20Markets%20Are%20Heating%20Up.png)](https://trends.e-planning.net/blog/ctvs-global-takeover-why-international-markets-are-heating-up) ## [CTV’s Global Takeover: Why International Markets Are Heating Up](https://trends.e-planning.net/blog/ctvs-global-takeover-why-international-markets-are-heating-up) For years, Connected TV (CTV) has been seen as a U.S.-dominated market. But that’s changing fast. As... 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