The NBA Finals are more than a sports championship—they’re a worldwide media event.With fans...
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Every year, the Champions League Final delivers unforgettable drama—and unmatched advertising potential.
With millions tuning in across Europe and LATAM, this isn’t just a football match. It’s a moment of shared attention, second-screen engagement, and emotional investment. For brands, that translates into an invaluable opportunity to be seen, remembered, and acted upon.
Peak Attention, Multi-Screen Engagement
Viewership of the Champions League Final goes well beyond linear TV. Audiences are actively engaging via CTV apps, mobile devices, and social platforms—making it the perfect scenario for a well-coordinated, programmatic campaign.
E-Planning processes over 750 billion ad requests monthly, including 138 billion video impressions, reaching users across +1,110 CTV channels and 8,000+ websites. That means we’re not only equipped to handle demand—but to strategically match it with premium inventory in the moments that matter.
Video & CTV Dominate Live Sports
In LATAM and Europe, video formats consistently outperform during sports broadcasts. With exclusive video formats and direct access to publishers, E-Planning enables advertisers to deliver high-impact messages in brand-safe environments.
Pre-roll and mid-roll placements on CTV and mobile ensure you’re not just “there”—you’re in the spotlight, while users are most engaged.
Brand Safety, Guaranteed
Live sports traffic is a magnet for advertisers—so quality and security matter more than ever. E-Planning is TAG Certified Against Fraud and partners with Protected by Mediaocean and Boltive to ensure ad fraud prevention and privacy compliance across every touchpoint.
Your brand gets maximum reach without compromising integrity.
AI-Powered Optimization for Real-Time Wins
The stakes are high, and timing is everything. That’s why E-Planning uses real-time rCPM optimization, powered by our proprietary throttling system. Our AI analyzes campaign data and adjusts bids on the fly—keeping you competitive and relevant at every second of the game.
Combine that with cross-device integration, and you’re not only present—you’re omnipresent.
First-Party Targeting with First-Look Advantage
We enable addressable advertising using first-party data and publisher-direct relationships. Combined with our OneTag integration, brands can activate priority access to key audiences—before the competition gets a shot.
Whether you want to target fútbol fans in Buenos Aires, digital viewers in Madrid, or mobile-first audiences across LATAM, we’ve got the infrastructure to deliver.
This year’s Champions League Final offers more than a match—it offers a strategic advantage. With E-Planning, you can run optimized, secure, and emotionally resonant campaigns that put your brand in front of the world.
Ready to go live before kickoff?
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