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In today’s global Connected TV (CTV) marketplace, scale is the most valuable currency. Yet, for adve...

In our previous blog post we discussed how AI has entered a new phase of transformation in programma...

Programmatic advertising is moving into a new phase where automation alone is no longer enough. Agen...

As programmatic technology continues to expand into the TV ecosystem, the OpenRTB Content Object has...

Every year, the Croisette becomes the industry's mirrorball—flashing hype, headlines, and the occasi...

Lately, it seems like every few weeks we’re talking about a major sports event. That’s no accident. ...

The NBA Finals are more than a sports championship—they’re a worldwide media event. With fans watchi...

Every year, the Champions League Final delivers unforgettable drama—and unmatched advertising potent...

For years, Connected TV (CTV) has been seen as a U.S.-dominated market. But that’s changing fast. As...

In recent weeks, Meta’s CEO Mark Zuckerberg has laid out a bold vision for the future of digital adv...