Every year, the Croisette becomes the industry's mirrorball—flashing hype, headlines, and the occasi...
Lately, it seems like every few weeks we’re talking about a major sports event. That’s no accident. ...
The NBA Finals are more than a sports championship—they’re a worldwide media event. With fans watchi...
Every year, the Champions League Final delivers unforgettable drama—and unmatched advertising potent...
For years, Connected TV (CTV) has been seen as a U.S.-dominated market. But that’s changing fast. As...
In recent weeks, Meta’s CEO Mark Zuckerberg has laid out a bold vision for the future of digital adv...
At E-Planning, we’re always looking for ways to help publishers maximize their revenue while staying...
We recently explored why inclusive advertising isn’t just about representation—it’s about ROI. But i...
Introduction: Beyond Representation—Why Inclusivity Matters in Advertising In today’s fast-paced dig...
Long payment cycles have been a persistent challenge in programmatic advertising, restricting cash f...