By
·
1 minute read
Long payment cycles have been a persistent challenge in programmatic advertising, restricting cash flow and slowing down publisher growth. The standard 60-day payout cycle forces publishers to manage financial uncertainty, delay reinvestments, and, in some cases, rely on credit to bridge the gap.
Now, E-Planning is introducing 30-day payment terms, cutting wait times significantly and giving publishers faster access to the revenue they’ve already earned. This change provides more liquidity, stability, and flexibility to scale operations and invest in long-term growth.
Why This Matters for Publishers
Delayed payments create cash flow challenges, making it harder to sustain and grow a business. The programmatic advertising industry operates on long, often unpredictable payout cycles, forcing publishers to wait months for the revenue they’ve already generated.
Research from Sage found that 40% of SMEs report growth restrictions and financial stress due to delayed payments. (Source: Sage Late Payments Report)
With E-Planning’s 30-day payment model, publishers gain more financial predictability and control over their revenue, enabling them to plan ahead with confidence.
How It Works
Immediate Rollout – For existing partners, 30-day payments start in late February, covering January and December payouts.
Ongoing Monthly Payments – From March onward, all payments will follow a consistent monthly cycle.
No Additional Steps Required – Publishers already working with E-Planning are automatically included.
The Bigger Picture: Supporting Publisher Growth
Shorter payment cycles create operational flexibility, financial stability, and faster reinvestment opportunities. E-Planning’s shift to 30-day payouts ensures:
Faster reinvestment in content, infrastructure, and technology.
Stronger financial planning with predictable, timely payouts.
Scalability without financial bottlenecks, allowing publishers to focus on growth.
The Bigger Picture: Supporting Publisher Growth
Most ad exchanges continue operating on 60+ day cycles, keeping publishers in a holding pattern. E-Planning is changing that. Faster payments translate into stronger financial stability and more opportunities to scale and optimize revenue streams.