The digital advertising space loves its acronyms! Here’s one you should know intimately: IVT.
Latino voters are set to play a pivotal role in November’s general election. With approximately 17.5...
The U.S. Presidential election is quickly approaching, and will cap off an unusually busy year for d...
E-Planning, a leader in the field of programmatic advertising solutions, is pleased to announce a si...
Amidst the current buzz about the departure of cookies from the programmatic advertising landscape a...
On January 4th, Google launched its new Tracking Protection feature, aimed at limiting website acces...
The integration of SSPs with retail media networks isn’t just a strategy—it’s a transformative force...
In the ever-evolving world of retail, the digital landscape has become the primary arena for shoppin...
In today’s dynamic world of e-commerce, where competition is fierce and customer attention spans are...
As we peer into the digital horizon of 2024, the scenery of programmatic advertising continues to ev...
In the ever-evolving landscape of programmatic advertising, the concept of addressability has emerge...
Monetization is a crucial aspect of the digital advertising industry, and it plays a significant rol...
In recent years, obtaining user consent has become an essential part of digital advertising. With th...
As concerns over climate change and environmental sustainability continue to grow, many industries a...
What is Identity Resolution and How Does It Work? As programmatic advertising continues to evolve, p...
As the digital advertising landscape has evolved, Over-The-Top (OTT) advertising has emerged as a po...
In recent years, in-game advertising has become a significant and rapidly growing part of the progra...
Ad fraud is a growing concern within the digital advertising industry, with losses totaled over $87 ...
The internet ecosystem has evolved significantly in recent years with the integration of AI and mach...
5G technology is poised to revolutionize the way programmatic advertising operates, providing faster...
Ad refresh is a technique used in programmatic advertising to increase the frequency of ad impressio...